As a true foodie and lover of culinary arts and the pleasures of eating I founded my company 2009 using the initial name b.alive! with the aim to bring one and only one message to everyone out there: You do not have to miss out on anything eating a healthy diet, maintaining a healthy lifestyle, a slim and lean body and stay young. But instead you can indulge in beautiful tasty food and still feel great everyday and nurture your body with all it needs to b.alive! 

Even though, I took away my brand name, because people always tagged me by my name and I noticed that most Germans didn't get the brand name b.alive (b = Boris, Berlin, Bali, ... and (to) be)  + alive, the initial input for the name is still the foundation of what I do.

b.alive! is not just the name of a company, it's a lifestyle, a choice you can influence on a daily basis by the foods you eat and by the thoughts you think.

I founded this company with the mission to reach as many people as possible to make them experience the same benefits and culinary pleasures that I experience daily, eating this plant based diet high in living foods so that they can also feel the essence of what it brings to you

The Feeling to b.alive! 

By eating the plant based cuisine I offer, you can experience a total transition in your body and mind and come to a state, where you will feel exactly like this every single day: b.alive! 

Boris Lauser (me) CEO and founder of b.alive!, has trained at the world's most renowned schools for raw food, including the Tree of Life and the Matthew Kenney Academy in the United States. 

To find out more about me read on here:
Boris Lauser Full Bio